10 Black Beauty Entrepreneurs and the Products That Need to Be on Your Top Beauty Shelf

Chichi Eburu struggled to find cosmetics that would enhance her skin tone rather than making it look lighter or grayer. As a result, she founded Juvia's Place, a cosmetics brand that celebrates the rebels and rulers of African kingdoms. Customers of the brand aren't afraid to stand out with bold, bright, and beautiful makeup. Although it's formulated to work with very deep skin tones, Juvia's Place has options for everyone. The Zulu Eyeshadow Palette ($20) includes all the fun, bold colors you never knew you needed.