6 Mom Entrepreneurs Share the Beauty Products They Can't Live Without

Eliza Blank is the ultimate plant mom on top of being a soon-to-be mother of two. This year she's celebrating big with the arrival of her second baby — and with the 10-year anniversary of The Sill, a plant business she founded from her desk in Chinatown at 26. As a full-time working mom, Blank finds joy in the Osea Essential Hydrating Oil ($36).

"Osea's hydrating oil leaves my skin looking dewy and refreshed, even after a marathon workday," she shares. She also trusts the Aquaphor Lip Repair ($4) for more than lip nourishment. "I joke you can use Aquaphor on everything. The Lip Repair is a must for New York winters." And lastly, she can't live without the Kitsch Eco-Friendly Nylon Elastics ($8 for 20). "My go-to hairstyle is a ponytail. I love that these elastics are kind on my hair and the environment."

As both an entrepreneur and a mom, Alida Boer understands the importance of self-care. She always has somewhere to be (be it for work or for her kids) and sometimes has to travel to her home country of Guatemala, where her brand's handbags are made. As part of her daily routine, the momtrepreneur likes to indulge with Fur's Fur Oil ($52). "I love the Fur Oil. I love to put it on after I wax and also on my eyebrows as a conditioning treatment. I just love it in general."

Mom-to-be Sonia Elyss has plenty to celebrate: she will soon be welcoming a baby boy, and her first (business) baby, NYC-based advertising/marketing agency Round Twelve, turns 5 this year. Through her company, she's had the opportunity of working with major beauty brands, including Clarins.

"[I'm] obsessed with the Clarins Tonic Body Treatment Oil ($69) to keep my skin moisturized as it grows and stretches. The brand was kind enough to gift me one after a recent project, and I have repurchased plenty!"

As an Emmy-winning host and television personality, Lilliana Vazquez leads a fast-moving life, and in the summer of 2021, she became a mom to her son. As someone who is always on the go, Vazquez turns to products that are both efficient and easy to use for her TV appearances.

"I love the Elaluz Stick Bronzer ($29) in Yummy Natural. It is lightweight and glides on effortlessly for a radiant sun-kissed look. It makes getting ready so much easier, whether I am going on a walk with my son or [preparing for] those early morning TV appearances."

As the founder of beauty brand, Alleyoop, and mother to her toddler son, Leila Kashani Manshoory, is fully aware of the value of time and how sometimes there's just not enough of it.

"There are days that I'm running around chasing after a toddler, but have zero time to take a shower. On those days, I know I'm in the clear as long as I use my Slow Your Roll All Natural Deodorant ($14) by Alleyoop. It honestly has saved me from letting the world know it's been a few too many days since I had time for a shower! I love that it's aluminum-free, plus it lasts all day so I don't need to worry about reapplying it during my busy day!"

Laura Modi is the mother of three small children and the cofounder and CEO of organic infant-formula company Bobbie. "The morning is hectic," she shares. "I'm awoken by my kids at around 5:08 a.m. (oddly the same) every morning. Between 5:30 and 7:30 a.m., it's musical beds to get any sleep [and] lots of coffee, and sometimes I work out while one of my kids sits in the corner of the living room on my phone."

To get her skin-care routine going, Modi uses the Flawless by Finishing Touch Flawless Ice Roller ($10), the NuFace Prep-N-Glow Facial Towelette ($10 for five), and the Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream ($65).