A Makeup Minimalist's Guide to About-Face Products

The Paint-It Matte Lip Color ($16) has a mousse-like texture that is nondrying and leaves a strong flush of color that lasts through eating and drinking. It'd been a while since I'd done a matte lip, because more often than not, my lips felt super dry afterward, but this liquid formula doesn't leave my lips feeling flaky or dehydrated. Instead, it gives me a saturated dose of color and a brighter smile.