27 Beauty Launches Our Editors Can't Get Enough of This August

Kylie Cosmetics Kylash Mascara ($24)

"My all time favorite mascara, the Kylie Cosmetics Kylash Mascara, just launched in brown, and I couldn't be more excited. This mascara doesn't clump, flake, or have fallout, but it does separate my lashes, lengthen them, and give them serious volume. It's one of my favorites when I want a dramatic look, and now that it comes in a softer brown, I can't wait to start wearing it on more casual days, too." — RR