13 Best Beauty Launches From October, According to Editors
13 Beauty Launches Our Editors Can't Get Enough Of This Month
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Elm Biosciences Elemental Serum ($135)
"Nobody serves a social media thirst trap or smize quite like Martha Stewart, so whatever that woman is having, I'll take 10. When it comes to skin care, it turns out that's the Elm Biosciences Elemental Serum, which was created by Stewart and her longtime dermatologist Dhaval Bhanusali, MD (who also had a hand in the creation of Hailey Bieber's Rhode, casual). I've been using it morning and night for the last few weeks, and while I've yet to experience any vampiric age-reversing, I do wake up each morning to a nice glow and a little extra hydration, thanks to the blend of fatty acids, antioxidants, and the retinol alternative bakuchiol. All I need now is that swimsuit selfie-level of confidence to kick in." — Kelsey Castañon, editor in chief