The Best Beauty Products Created by Reality-TV Stars

You have to give it to her: Kylie Jenner is one of the modern pioneers of the reality-TV-star-to-beauty-entrepreneur pipeline. When the brand launched its signature lip kits in 2015 (and subsequently sold out in mere minutes), Jenner was cemented as both a pop culture and beauty icon. She has since gone on to incorporate additional products like blush, eyeshadow, and more.

Try: If you could only buy one Kylie Cosmetics product, make it the Gloss Drip Lipgloss ($16). These have a glass-like shine and, best of all, don't get sticky or goopy on the lips. I've worn these alone, with lip liner, and on top of lipstick, and they've managed to exceed expectations every single time. Though the glosses come in four shades, they're sheer enough so I can just grab one and use it on my lips without the color taking over too much. My two favorite shades are Underestimated ($16) and Stop Staring ($16).