21 New Beauty Products Worth Trying This March, According to Our Editors

Loving Tan 10 Min Express Self-Tanning Smoothing Body Mask ($52)

"I'm trying to get better about being consistent with my tanning routine, but sometimes the dreaded six-to-eight-hour marination period (my preferred term for it) is just not going to happen. Enter the Loving Tan 10 Min Express Self-Tanning Smoothing Body Mask. It has a gel-like formula that glides onto skin easily with a mitt and doesn't leave any patches. I love that you can rinse off the guide color after only 10 minutes. The color immediately after is faint and continues to develop over the next eight hours to a natural, medium tan. The speed at which it works is a game-changer." — Jessica Harrington, section lead, beauty