Vanessa Hudgens's Know Beauty Is Back: "We Have Completely Taken a Turn"

By Jessica Harrington

Published on 3/16/2023 at 5:35 PM

Courtesy of KNOW Beauty
Photo Illustration: Patricia O'Connor
Courtesy of KNOW Beauty
Photo Illustration: Patricia O'Connor
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Vanessa Hudgens would like to reintroduce you to Know Beauty. In 2021, Hudgens and Madison Beer launched the skin-care brand powered by your own DNA to match you with the perfect regimen. Shortly after its debut, however, Hudgens decided she needed to go back to the drawing board and try again.

"We have completely taken a turn," Hudgens tells POPSUGAR on why she decided to give the company an overhaul. "The marketplace is a very saturated place, and I think that we all work really hard at figuring out a skin-care regime that works well for our personal needs." This is something she, too, has had to learn through the years as her own relationship with beauty evolved.

"As someone who grew up in the industry and doing theater, [having] been in front of the camera my whole life, I've always thought that in order to feel my best self, I had to have a full face of makeup on," Hudgens says. These days, she feels most empowered and like her most authentic self when she's makeup-free. "My motto as of late is 'skin is in.'"

That newfound focus seems to be why, two years later, Know Beauty is making its comeback — which you can read all about, as well as Hudgens's other self-care rituals, ahead.

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Know Beauty's New Product Focus

Instead of the 17-piece range that Know Beauty initially launched — which included everything from cleansers to moisturizers — Know Beauty 2.0 only has one SKU (for now): the Glacial Bay Clay Mask ($35). It came to fruition out of a personal need of Hudgens's. "I have very oily skin — I've dealt with acne my entire life, into my adulthood," she says. "Clay masks have always been something that I have loved trying but always were a bit too drying for me." She felt there was room for innovation. Looking to nature, one of her biggest inspirations, for the best ingredients (like Canadian colloidal clay), she created her first product.

But why just a mask? Hudgens put it plainly: "I'm not trying to take you away from the normal lineup that you have. It's just something that you can slot in." With that said, Know Beauty will be expanding in the future, just with a focus on skin treatments specifically.

Vanessa Hudgens's Self-Care Routine

Face masks made sense for Know Beauty from a market perspective; they're also something Hudgens is passionate about. It was a synergistic fit.

"I really prioritize my mask because I know that it works and it's going to do everything that I want it to do," she says. Her full self-care routine involves putting on a face mask, lighting some candles, and saging herself, but when she's short on time, she likes to apply it first thing in the morning. "Throw it on, come to the day, brush my teeth, and then get into the shower and rinse it off," she says.

Getty | Taylor Hill

Vanessa Hudgens's Favorite Skin-Care Tools

Masking, of course, isn't the only beauty ritual Hudgens enjoys. She's big on getting her nails done (as evidenced by her many, many eye-catching manicures) and high-tech beauty gadgets. Two of her favorites are the Snatched by Pauly Blanch Time Master Pro with HOP+ Collagen Gel ($700) and SolaWave 4-in-1 Facial Wand ($110).

"I feel like there are so many amazing ways to tighten your skin without having to go under a needle, and that's what I'm trying to do," Hudgens says. "I'm trying to break out all the steps before I revert to that option."

Where Vanessa Hudgens Gets Beauty Inspiration

Hudgens always looks to nature for inspiration, not just for the ingredients in her products but for her nails and makeup. "Nature just has so much to offer," she says. But she's not just talking about going on a hike and taking in the sights (though she enjoys that, too). "I have been obsessed with this girl on Instagram who looks at things under microscopes — I think that's always so fascinating and really inspiring."