8 Latinx-Owned Clean Beauty Brands to Switch to ASAP

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

Despite women of color being both major consumers of and the original creators behind many of the beauty trends that define our day-to-day, the industry — behind the scenes and at makeup counters across the country — continues in failing to adequately serve this community. Whether it be by appropriating cultural hairstyles, underrepresenting women of color in campaigns, or failing to provide the diversity of products and services needed to care for darker skin tones, the industry, time and time again, remains in need of a serious wake-up call. This is the case even when it comes to reexamining what chemical compounds and other additives go into the existing products marketed toward women of color.

As the clean beauty movement first emerged to evolve the mainstream to reevaluate the ingredients in skin-care and makeup products, many of the items targeting Black and Latinx women alike were found to contain harmful or toxic ingredients. Studies supported this idea, finding that women of color were likelier to have harmful compounds in their bodies, potentially due to the products they're using, which have been found to contain phthalates and heavy metals.

This, in turn, inspired many pioneering women to develop their own clean beauty brands as a means to meet their unique beauty needs. Seeing a disconnect both in their personal care routines and in the industry's disservice in bettering them, these founders focused on creating intentional products that relied on natural ingredients. From using rose hip oil as a healing serum to jojoba oil as a multifunctional skin moisturizer, these products are as healthy as they are healing. Whether you're looking for something to revitalize your curls or you're looking for a non-toxic laden product to soothe your irritated skin, the following list of Latinx, women-owned brands are our top recommendations for all your beauty needs.

Hair Care: Bomba Curls

Hair Care: Bomba Curls

Bomba Curls is an Afro-Latina and Dominican-owned brand that provides tailored-made products for women with textured hair, using organic ingredients inspired by the Dominican Republic. The brand's founder, Lulu Cordero of Bomba Curls, researched the science behind hair care in her ancestral home of the DR because she wanted to combat hair loss she was experiencing from severe traction alopecia. Cordero found coffee seed oil — an ingredient the site calls a "true Dominican hair secret" — which promotes shinier, healthier hair, and became the foundation of the brand's trailblazing product, the Dominican Forbidden Oil ($22). This multipurpose, oxidant-rich oil soothes irritated scalps to stimulate hair growth.

Hair Care: Ceremonia

Hair Care: Ceremonia

As a young Latina growing up in Sweden, Babba Rivera found little representation of people like her in the beauty industry. After relocating to the US as an adult and reconnecting with her heritage, she founded Ceremonia. Inspired by the hair-care rituals of Rivera's own upbringing, Ceremonia aims to celebrate Latinx culture and uplift the next generation of Latinx individuals, providing sustainably made hair products with naturally derived ingredients curated from Latin America. A site bestseller is the Sunday Reset Duo ($50), a bundle deal featuring the Papaya Scalp Scrub and Mascarilla de Babassu. The scalp scrub uses papaya enzymes and Bolivian pink salt to exfoliate, while guava leaf and prickly pear cactus extract moisturize the scalp. The mascarilla treatment further boosts that moisture with babassu and cupuaçu butter from Peru.

Hair Care: Nolé

Hair Care: Nolé

When new mom Alida Boer's hair started falling out due to stress and hormonal changes, a trip to Honduras provided her with a remedy in the form of batana. This oil, which according to Boer is "from the American palm tree fruit extracted by the Tawira (Indigenous) people in a really remote region called Moskitia," serves as the foundation for her brand, Nolé. The shampoo and conditioner bars, made with pure batana oil, are paraben- and sulfate-free. The Fragrance-Free Radiance Shampoo Bar ($15), is a good option for dry hair of varying textures and is also made with horsetail to increase hair elasticity.

Skin Care: Vamigas

Skin Care: Vamigas

Third-generation Mexican-American Christina Kelmon and Chilean Ann Dunning are two former tech-industry employees who broke away from Silicon Valley to start Vamigas: a skin-care brand founded in clean beauty. Using natural and ancestral ingredients sourced from various Latin American countries, their skin-care line is a return to "plant-based basics" that steps away from the harmful toxins commonly found in mainstream beauty-product formulations. The brand's Rosa Mosqueta Organic Chilean Rosehip Oil ($23) is made with 100 percent USDA Certified organic Rosa Mosqueta oil sourced directly from the Andes; they call it "nature's retinol." This oil provides intense moisture to soothe skin and vitamin A to reduce fine lines.

Nail Care: For TMRW

Nail Care: For TMRW

Dominican and Puerto Rican founder Maia Alejandro created her own clean beauty nail care brand, For TMRW, after a major health scare. Knowing women of color were being disproportionately affected by the ingredients in mainstream beauty products, For TMRW's array of polishes are vegan, gluten-free, cruelty-free, and "21-Free." The brand also serves to elevate Alejandro's Caribbean heritage and bring clean beauty to BIPOC consumers. Though For TMRW has a variety of shades to offer, For Later ($18) is a simple neutral perfect for any season.

Body Care: República

Body Care: República

After spending years trying to find an ideal body care product that would make her skin look as great as it does in the Caribbean, Julissa Bermudez decided to take matters into her own hands and founded República, a clean beauty brand inspired by her roots in the Dominican Republic. The Sugar Body Polish ($42), a hallmark of the brand, is formulated with moisturizing ingredients, like macadamia oil and squalane, that nourish the skin. It also gently exfoliates with organic cane sugar. Many of the ingredients are sourced overseas, directly from the DR, as part of the brand's commitment to authenticity.

Body Care: Nopalera

Body Care: Nopalera

When Sandra Velasquez sought to start a body care line to celebrate her Mexican heritage, she turned to nopales for inspiration. Drawing on this cactus, which is integral to life in Mexico and even has a place on the country's flag, Velasquez created Nopalera, a brand committed to providing Latinx consumers with clean body care products. The Original Moisturizing Botanical Bar ($30) is a site bestseller. Made with nopal oil and Tepezcohuite, this is recommended for dry skin as a moisturizing bar that stimulates skin cell regeneration, making skin look and feel fresh.