How to Enter Your Pink Beauty Era Without Breaking the Bank

L'Oréal Paris Voluminous Lash Paradise Mascara ($13)

Encased in a luxe pink tube, this mascara is on trend and the quickest way to achieve doll-like lashes that look lush and feel soft for hours. The formula is good, but the wand may be even better. The wavy shape and micro bristles catch every lash to help create the appearance of fuller lashes. And removal? That's the pink bow on top: just use soap and water.