49 Prime Day Beauty Deals You Don't Want to Miss

It Cosmetics Superhero Mascara ($16, originally $28)

The It Cosmetics Superhero Mascara is under $25, and it's worth stocking up on. It gives your lashes an instant lift, as well as volumizes and lengthens to give you a fluttery, fanned-out look. It's lengthening without the clumps, and the unique shape of the brush lets you reach and separate every lash from root to tip.