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Charlotte Tilbury Pillow Talk Big Lip Plumpgasm ($35)

We've come a long way since the lip-stinging debut of plumping glosses (and now know better than to believe that supersized lips can be achieved via irritation-inducing glosses alone). The good news is plumping lip gloss formulas themselves have advanced just as much. The latest iterations use hyaluronic acid to retain moisture in the lips for a more cushion-y appearance, along with patented ingredients, like the one found in this formula (made to help the body synthesize collagen). Combine all that with a widely loved "your lips but better" colored gloss made by one of beauty's most accomplished makeup artists and you have a modern-day plumper geared to maximize natural lip size over time, without needles.