13 Latina-Owned Beauty Products to Shop This Season

Finding the perfect red lipstick as a caramel-skinned Dominican girl was a journey I almost gave up on. The so-called "universal reds" I tried sometimes got the shade right, but never the formula — either they weren't long-lasting enough or just too fussy. Enter Maed's Signature Lip Pigment Matte Lipstick ($36). With its subtle violet undertones, this creamy matte delivers the perfect red in just one swipe — no liner needed — and it actually stays put.