I Scoured Sephora's Black Friday Sale as a Beauty Editor — Here's What's Worth Buying

Milk Makeup Hydro Grip Hydrating Makeup Primer ($25, originally $38)

If there was one primer I'd recommend to anyone, it's the Milk Makeup Hydro Grip Hydrating Primer. With tried-and-true ingredients like blue agave extract, aloe vera, and hyaluronic acid, it grips makeup while providing nourishment to the skin. Not to mention, your makeup will actually last for 12 hours, just as it promises.