Best Cyber Monday Beauty Deals 2025
Last-Minute Cyber Monday Beauty Deals up to 55% off — From Dyson to CosRx
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Maybelline Lash Sensational Firework Washable Mascara ($9, originally $15)
Leave it up to Maybelline to create a mascara that can be worn for up to 24 hours, and after trying it, I can attest that it does actually lasts. It has a gel-based formula infused with pro-vitamin B5 to nourish the lashes and even comes with a custom brush that features different lengths of bristles to provide that 360-degree lash effect — leaving me with the most natural-looking faux lashes. You can read more about my experience in our Maybelline Lash Sensational Firework Washable Mascara review.
Editor Quote: "Normally, I do at least three coats before seeing satisfying results, and Maybelline's formula instantly elevated my lashes, giving me that natural faux-lash look. I was also pleased with its staying power after wearing it for seven hours (it didn't clump or get hard over time). And even though the mascara is waterproof, I didn't get those raccoon eyes when taking it off with my makeup wipes and cleanser at the end of the day." — Naomi Parris, assistant shopping editor