How Rare Beauty Liquid Blush in Joy Looks on Me
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I'm a blush girl; I feel naked without it. I'm very fair, so adding some color to my cheeks instantly wakes up my face. I have tested hundreds of releases as a shopping editor, but I've discovered the most impressive formula yet. With complete honesty, I can say that the Rare Beauty Soft Pinch Liquid Blush ($20) is the most pigmented, long-lasting formula I've ever tried.
Selena Gomez was not messing around with this product — one tube will likely last a year, so you're getting major bang for your buck.
Selena Gomez was not messing around with this product — one tube will likely last a year, so you're getting major bang for your buck. All I do is add one dot to each cheek after applying my foundation, and tap it in with my fingers. You don't need any more product than that, and remember, that's coming from someone who loves blush. The result is a blended, natural look — no clown cheeks here, I promise.
There are eight colors to choose from — four in matte and four in radiant. My top pick is also Gomez's favorite — Joy. The dewy muted peach tone is universally flattering on all skin tones.
If you want to see how the product works, I have broken down how I apply it with photos ahead. Keep reading to get all the details.