39 New Beauty Products Our Editors Are Loving This September

Product Images: Ulta | Sephora
Photo Illustration: Michelle Alfonso
Product Images: Ulta | Sephora
Photo Illustration: Michelle Alfonso
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.

It's hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it's time to get excited about fall. We're ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches.

Judging by the new makeup, hair, and skin-care products hitting store shelves, September is already looking bright. Though the time will be here soon to trade in our lightweight formulas for something heavier, right now is all about transitional beauty products that make the switch from hot temps to cooler days easier. From mauve and brown-tone lipsticks to warm, earthy perfumes and face moisturizers that keep dry skin at bay, there are a variety of new beauty products for September to explore.

Ahead, our editors made fall shopping a little easier for you by sharing their favorite new beauty launches of the month. Keep scrolling to see what made the cut, and get ready to click that "add to cart" button 39 times.

Best Undereye Concealer
sephora.com

Best Undereye Concealer

Nars Brightening Undereye Concealer ($34)

"Ever since the beauty brand Becca closed its doors, I've shed many a tear about its discontinued Under Eye Brightening Corrector. Nothing quite compared to the creamy pot of goodness that seemed to practically erase all traces of dark circles without caking or creasing — until I found this brightening concealer from Nars, that is. It is the replacement I've been waiting for: pigmented but never heavy, long-lasting, and completely buildable. The god's have been listening." — Kelsey Castañon, beauty director

Best Lengthening Mascara
sephora.com

Best Lengthening Mascara

KVD Beauty Full Sleeve Long + Defined Tubing Mascara ($25)

"I love a good tubing mascara and this one from KVD Beauty is no exception. The brush has uniquely shaped bristles that deliver the lengthening formula without clumps or lumps and once it's on, it's not going anywhere. That is, until you use warm water to easily dissolve it, which is so handy. (Anyone else hate washing off eye makeup?)" — Jessica Harrington, beauty editor

Best Brow Pencil
sephora.com

Best Brow Pencil

Kosas Brow Pop Nano Ultra-Fine Detailing + Feathering Eyebrow Pencil ($22)

"Kosas's new Nano Brow Pencil is so small, I thought I didn't have on my glasses when I first opened the product. The pencil point is teeny enough that it makes for the perfect 'hair-like' effect when filling in your brows, and it seems to add quite a bit of volume, too. I haven't stopped using it." — Ariel Baker, assistant editor, beauty

Best Radiant Foundation
ulta.com

Best Radiant Foundation

MAC Studio Radiance Serum Powered Foundation ($46)

"MAC has done it again with the launch of the Studio Radiance Serum Foundation. Not only is the shade range fantastic — as per usual — but the formula is full coverage but dewy, making it easy to avoid the dreaded cake face. If you're acne-prone but also love a radiant, full-coverage glam like I do, go ahead and pick this up." — AB

Best Lip Treatment
rhodeskin.com

Best Lip Treatment

Rhode Peptide Lip Treatment in Strawberry Glaze ($16)

"I've been a fan of the Rhode Peptide Lip Treatments for quite some time, and the new Strawberry Glaze flavor is no exception. It smells amazing, it's long-lasting, and it leaves my lips hydrated for hours." — Renee Rodriguez, staff writer and social producer

Best Lightweight Concealer
sephora.com

Best Lightweight Concealer

Tower 28 Swipe All-Over Hydrating Serum Concealer ($22)

"There are a couple things that I love about this concealer that make it stand out among the many I've tried. First, it's super lightweight but also buildable, making it perfect for those like me who prefer to use concealer over a full face of foundation. Second, it sinks into skin without caking or pilling, giving me a nice Paris filter vibe all day. And third, it contains Centella Asiatica Leaf Extract, which soothes redness as it covers it." — Aviel Kanter, director, branded content

Best Volumizing Mascara
sephora.com

Best Volumizing Mascara

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara ($26)

"The Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara is my dream product. The cone-shaped spiky brush makes it easy to coat each individual lash in product without any clumps. The formula makes your eyelashes look long and thick like extensions without the hassle (or price)." - JH

Best Cream Blush
ulta.com

Best Cream Blush

Bobbi Brown Pot Rogue ($36)

"In the cream blush department, Bobbi Brown's Pot Rouge in the new shade Calypso Coral can only be described as a fresh pot of coffee for the face. I didn't realize how much the right shade of blush can actually brighten up the face but when I wear this product my face just looks more awake. Not sure what they have going on in that lab but keep it up." — AB

Best Eyeshadow Palette
anastasiabeverlyhills.com

Best Eyeshadow Palette

Anastasia Beverly Hills Rose Metals Deluxe Trio ($65)

"Anastasia Beverly Hills palettes make me feel my most polished; they've been my favorite all year. Lately, I can't get enough of the Rose Metals Deluxe Trio. Rose gold tones are my go-to; they really play up my bronze skin tone. Even better, the trio comes with Lash Sculpt mascara and a full-sized Clear Brow Gel, so I've got everything I need for a glamorous fall girl look." — Jada Gomez, executive editor

Best Lightweight Concealer
sephora.com

Best Lightweight Concealer

Make Up For Ever HD Skin Smooth & Blur Undetectable Under Eye Concealer ($29)

"I'm picky when it comes to concealers, but this one was an instant winner. It doesn't crease underneath my eyes (a must), and it's buildable, which makes it perfect for no-makeup makeup days as well as the nights when I'm going out and need a little extra coverage." — RR

Best Powder Blush
chanel.com

Best Powder Blush

Chanel Blush Harmony ($65)

"Chanel's new Blush Harmony in the shade Beige & Coral is the blush I've been looking for. It's the perfect toasted bronze-orange blush that looks like a natural sunkissed tan on my skin tone. I absolutely love wearing it with a red lip for a my skin but better complexion with a bold pop of color." — AB

Best Beauty Collab
charlottetilbury.com

Best Beauty Collab

Disney 100 x Charlotte Tilbury Collection ($190)

"I like to consider myself a real-life Disney princess, so the new Disney 100 x Charlotte Tilbury collection is an absolute favorite of mine. It comes with the Magic Cream, which I enjoy when I'm makeup-free for that natural glow. Their popular beauty wands allow for a subtle shimmer. And the entire collection comes in a royal velvet makeup bag, which adds a regal feel to my vanity." - JG

Best Lip Plumper
sephora.com

Best Lip Plumper

Fenty Beauty Gloss Bomb Heat in Glass Slipper ($26)

"The Fenty Gloss Bomb is a product I never leave home without if I'm going out. It's a clear gloss that always makes my lips look plump and juicy, and I love layering it over a simple nude lip liner. I love a good lip plumper, and this one isn't too spicy, but it still gets the job done." — RR

"I'm not usually a fan of lip plumpers but I have been reaching for the new Fenty Gloss Bomb Heat in Glass Slipper on what feels like autopilot. It's as deliciously shiny as all the other Fenty glosses and there is a subtle plump to the lips, but the formula in no way causes pain, which me and my weirdly sensitive lips appreciate. This hasn't left my makeup bag once thing summer, well unless I'm applying copious amounts onto my lips, of course." — AB

Best Hair Primer
sephora.com

Best Hair Primer

Bondiboost Pre-Styling Primer ($25)

"I'm a big believer in prevention, from sunscreen to condoms to heat protectants. Most people don't understand how important the latter is in hair care, so I extra appreciate this option from Bondiboost. Not only does it act as a protectant against heat damage from your hot tools or blow-dryer, but it also has a (very light) hold that keeps your style in tact for longer so I can skip the hairspray afterward. Now how is that for incentive?" — KC

Best Antiaging Face Cream
ulta.com

Best Antiaging Face Cream

Lancôme Rénergie H.P.N. 300-Peptide Cream ($145)

"After Lancôme realized its Rénergie Triple Serum ($140) was flying off proverbial beauty shelves, the brand decided to give it a hydrating cousin in face cream form. You can trust that this stuff is as good as its predecessor; it's packed with moisturizing hyaluronic acid, brightening niacinamide, and a casual 300 peptides (to plump the skin, obviously). My skin has never felt softer." — KC

Best Face Oil
bluemercury.com

Best Face Oil

Retrouvé Balancing Face Oil ($190)

"I have acne-prone skin so I typically skip out on face oils, but the Retrouvé Balancing Face Oil changed my mind. I use it twice a day, in the morning and at night, and I love how the lightweight texture feels on my skin. It's hydrating without being greasy, and it always leaves my skin looking hydrated and glowy." — RR

Best Facial Spray
fountsociety.com

Best Facial Spray

Fount Society Balancing Face Mist ($38)

"Ever since moving to Los Angeles into an apartment with no air conditioning, I am constantly hot, and not in a good way. I was recently introduced to the Fount Society, and after falling in love with its vitamin C serum, I decided to give the brand's Balancing Mist a try. It's the perfect lightweight mist that I can spray onto my face for an easy refresh throughout the day, especially when I'm sweating in front of my computer. It helps me pretend I'm at a spa although I am far, far away from one." — RR

Best Makeup Remover
Ulta
About Face
Sephora
Photo Illustration: Becky Jiras

Best Makeup Remover

Biologique Recherche Lait Dermo-S (price varies by spa)

"I didn't realize the Biologique Recherche Lait Dermo-S was a makeup remover at first. I was using it after taking off my makeup, in place of cleanser, and under normal circumstances, I wouldn't have done that, but my skin has cleared up immensely over the last few weeks so clearly this sensitive-skin formula has been working, and providing results." — AB

Best Brightening Drops
sephora.com

Best Brightening Drops

Drunk Elephant B-Goldi Bright Drops ($38)

"I'm already a huge fan of Drunk Elephants bronzing drops, so when I saw they were coming out with brightening drops, I knew I had to get my hands on them immediately. I mix a few of these bronzing drops into my moisturizer, and my SPF, and my 'makeup' is essentially done for the day. They've become a staple in my everyday routine." — RR

Best Acne Spot Treatment
sephora.com

Best Acne Spot Treatment

Kiehl's Truly Targeted Acne-Clearing Pimple Patch with Salicylic Acid ($30)

"I don't get breakouts often (thankfully) but when I do, they're the kind of pimple that sticks around for days and gets real red and angry. Lately, Kiehl's Truly Targeted Acne-Clearing Pimple Patch with Salicylic Acid has been saving me. This is no average spot treatment — it's essentially a liquid pimple patch that forms an invisible barrier around the blemish. Two-percent salicylic acid in the formula helps heal the pimple, while niacinamide helps prevent hyperpigmentation." — JH

Best Acne-Fighting Mask
sephora.com

Best Acne-Fighting Mask

Murad Rapid Relief Acne Sulfur Mask ($44)

"Murad's Acne Sulfur Mask is one of two products I added to my skin-care routine after paring back heavily due to some very unusual breakouts. (The other was Biologique, see above.) I've used it both as a spot treatment and a full mask, and every single time it brings my painful, cystic acne to a head, making it easy to apply a pimple patch and get rid of it. I will definitely be keeping this in my skin-care cabinet year-round." — AB

Best Water Cream Moisturizer
sephora.com

Best Water Cream Moisturizer

Dr. Jart Vital Hydra Solution Water Cream Glow Moisturizer with Hyaluronic Acid ($36)

"The Dr. Jart Vital Hydra Solution Water Cream Glow Moisturizer can best be described as a pillowy cloud of hydration. No, really. Unlike some water creams that are thin and runny, this one has a bouncy, gel cream-like texture that encases your skin in moisture. Shortly after rubbing it in, it dries down to a soft, silky finish — no sticky feeling to be found." — JH

Best Sunscreen
ulta.com

Best Sunscreen

CeraVe Hydrating Sheer Sunscreen ($18)

"The Cerave Sheer Hydrating Sunscreen was another product that got me through the summer because it left absolutely zero white cast, and was small enough to fit into a carry on, which made on-the-go sunscreen reapplication a breeze. I've already gone through one bottle and have my backup on standby." — AB

Best Moisturizing Body Oil
sephora.com

Best Moisturizing Body Oil

Mara Algae + Moringa Sea Sculpt Body Oil ($68)

"Mara was founded on oils, so it didn't surprise me in the slightest when the Mara Algae + Moringa Sea Sculpt Body Oil turned out to be this good. Not only does it smell amazing, but the formula is packed with great skin-care ingredients. Flax and celery seeds help treat uneven texture on the skin and reinforce the skin barrier, kelp sea oil deeply hydrates, and plankton provides fatty acids to boost firmness and elasticity. It's great for moisturizing post-shower and gives you a nice slip for an at-home lymphatic drainage massage." — JH

Best Body Acne Treatment
amazon.com

Best Body Acne Treatment

Maelys Re-Start Resurfacing Body Serum ($69)

"While my body acne has started to get considerably better, I've noticed some small white bumps on my shoulders that wouldn't disappear. Enter: the Maelys Re-Start Resurfacing Body Serum. I started incorporating this into my body routine one to two times a week and the bumps are all but gone. I'm going to increase frequency to every other day to see if they disappear completely but I am so impressed with the results so far." — AB

Best Fast-Absorbing Body Oil
sephora.com

Best Fast-Absorbing Body Oil

Caudalíe Moisturizing Fig Body Oil ($49)

"This is incredibly specific, but the Caudalíe Moisturizing Fig Body Oil immediately takes me back to my childhood in Jamaica, because it smells like the leaf of a soursop tree. I know most people likely won't get the chance to smell one, but believe me when I say it's delectable. Aside from the smell, the oil is fast absorbing, (a must for me because I hate the feeling of grease of a film on my body), and it leaves behind a beautiful glow." — AB

Best Body Exfoliator
oseamalibu.com

Best Body Exfoliator

Osea Undaria Body Polish ($48)

"Things I look for in a body exfoliator: it needs to be physical enough to feel like you're actually sloughing off dead skin, but also gentle enough not to feel like it's taking off a whole layer. It needs to have a texture and ingredients that are going to hydrate along with exfoliate. Finally, it needs to not leave my skin feeling depleted of its natural oils. This new body polish hits on all those points with a gel-to-milk formula, antioxidant-rich undaria seaweed, a gentle AHA, and hydrating glycerine and sunflower seed oil. Plus, it smells divine." — AK

Best Body Wash
nativecos.com

Best Body Wash

Native Body Wash ($9)

"Want to know what one of my markers for the beginning of autumn is? The launch of Native's fall collection. Every year they come out with products in seasonally-appropriate scents and this one was no different. My favorite products from the brand are their body washes so of course, when I say the formula in the new Desert Grass and Sandalwood scent, I had to have it. Can report: it smells fantastic, leaves a beautiful soft scent on the skin, and it's officially fall in my house now." — AB

Best LED Face Mask
ulta.com

Best LED Face Mask

Solawave Wrinkle and Acne Clearing Light Therapy Mask ($399)

"Oh how I love an at-home device that delivers professional results. This mask has red LED lights for combatting signs of aging along with blue lights that help kill acne-causing bacteria. The silicone material makes it easy to clean and can bend around your face for a comfortable fit. Even better: it's hands free and only takes 10 minutes." — AK

Best Diffuser
nordstrom.com

Best Diffuser

Jo Malone Fresh Fig & Cassis Reed Diffuser ($215)

"My kitchen ceiling has been leaking for the last month or so, and while that's distressing on its own, the only thing that makes it worse is the musty smell that comes with it. After about a week, I couldn't take it anymore and whipped out this reed diffuser from Jo Malone. Let me just say: even in the adjacent room on my dining room table, it has made a world of difference, swapping that lingering scent from warm, damp mildew to ripe fig and herby greens." — KC

Best Perfume Mist
sephora.com

Best Perfume Mist

Sol de Janeiro After Hours Perfume Mist ($24)

"Sol de Janeiro is famous for its Chierosa 69, scent but I honestly think it's about to be de-throned thanks to the launch of After Hours. A fragrance that would initially seem like more of a body mist that perfume — which, to be fair, is how it's described — this product smells immaculate with notes of amber woods, black currant, and jasmine. This could seriously replace some bottles of full-fledged perfume in my collection." — AB

Best Rose-Scented Candle
luminose.com

Best Rose-Scented Candle

Luminose Accidental Crush ($46)

"Don't tell my fiancé, but I kind of hate roses, and therefore avoid that scent profile in any and every fragrance I've ever tried. I will make one exception, however, with the Luminose Accidental Crush candle. Yes, rose is the main character, but it doesn't smell too flowery and instead has notes of tobacco and woods to give it a grounded, cozy vibe." — KC

Best Sweet Fragrance
good-chemistry.com

Best Sweet Fragrance

Good Chemistry Cheerful Charmer Travel Spray ($15)

"Sweet scents have always been so delicious to me, and I'm very particular about adding new ones in my fragrance rotation. The Cheerful Charmer scent fits my sunny vibes with its delightful coconut milk, apple blossom, and vanilla chemistry. And the roller size makes it so easy to travel with." — JG

Best Fall Fragrance
sephora.com

Best Fall Fragrance

Phlur Father Figure ($96)

"Oh baby, this perfume is super sexy — it's such a sensual mix of jasmine, sandalwood, and fig. It's very cool city kid, and I can't wait to get a ton of compliments on it this fall. It's the perfect scent to have wafting off a cozy cashmere sweater as you snuggle up with whoever you have in mind for cuffing season." — AK

Best Floral Fragrance
ulta.com

Best Floral Fragrance

Coach Love Eau De Parfum ($112)

"Normally I don't love a floral fragrance, but this one is a juicy floral with bursts of fruit that settle into a warm, woody base, so I've made an exception. It almost reminds me of the glass of rosé you pour yourself during an end-of-summer picnic, where you're sitting around with all your favorite people thinking, Ahhh, life couldn't get any better. Coach Love is that in perfume form." — KC

Best Aquatic Perfume
dsanddurga.com

Best Aquatic Perfume

D.S. & Durga Rockaway Beach ($210)

"Anything that's described as smelling like 'ocean air and sun tan lotion' is going to be a must-spritz in my book. This limited-edition scent is basically summer in a bottle, and perfect for anyone who is in total denial that September is upon us." —AK

Best Spicy Fragrance
sephora.com

Best Spicy Fragrance

Burberry Goddess ($100)

"If you love the smell of anything lavender and vanilla, Burberry Goddess is for you. For me those previously mentioned notes are the most prominent, but additional notes of ginger and cacao round it out to be a really beautiful, approachable scent, perfect for anyone who wants to take their love of gourmand scents up a notch." — AB

Best Floral Candle
nettenyc.com

Best Floral Candle

Nette x Tata Harper Into the Garden ($82)

"It's pretty much a guarantee that anything from Tata Harper is going to be chic and beautiful; and anything from Nette is bound to smell damn good. This candle collab delivers on all fronts. Into the Garden is the perfect late-summer scent, with notes of rose, oak moss, and chamomile. Basically, it smells like you've found yourself in the middle of lush blooming greenery and flora." — AK