26 Best September Beauty Launches, According to Editors
26 New Beauty Products Our Editors Are Loving This September
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It's hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it's time to get excited about fall. We're ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches.
Judging by the new makeup, hair, and, body, skin-care products hitting store shelves, September is already looking bright. Though the time will be here soon to trade in our lightweight formulas for something heavier, right now is all about transitional beauty products that make the switch from hot temps to cooler days easier. From candles that will help you embrace the fact that fall is right around the corner to warm, floral perfumes and face moisturizers that keep dry skin at bay even after long days at the beach, there are a variety of new beauty products for September to explore.
Ahead, our editors made fall shopping a little easier for you by sharing their favorite new beauty launches of the month, and we promise — they're good. Keep scrolling to see what made the cut, and get ready to click that "add to cart" button 26 times.
Best Eye Masks
Neutrogena Hydro Boost Hydrogel Eye Patches ($27)
"I pop on a pair of undereye patches every morning to help me look a little more awake. The new Neutrogena Hydro Boost Hydrogel Eye Patches have been helping me fake 8+ hours of sleep, but really, they're amazing for any time you feel like you need a little pick-me-up. The ultra-moisturizing hydrogels don't slip and slide off your face like some patches and they leave skin looking dewy and refreshed." — Jessica Harrington, Section Lead, Beauty
Best Moisturizer For Dry Skin
Paula's Choice Peptide Moisturizer ($49)
"As a chronic dry-skin girlie, I have been a huge fan of Paula's Choice Pro-Collagen Peptide Plumping Gel-Cream Moisturizer. So it was no surprise that when they launched a thicker, more intense formulation, it immediately became a must-have in my routine. While the formula is heavier than its gel companion, it still feels lightweight on the skin and plays well under makeup. On days my face feels extra sensitive, I apply two pumps both morning and night and have noticed it not only hydrates for hours but it gives a bounce back to my skin." — Adi Giesey, Shopping Writer
Best Emulsion
Oak Essentials Moisture Rich Emulsion ($78)
The Oak Essentials Moisture Rich Emulsion sits somewhere between a serum and a moisturizer, packing in deep hydration without any heaviness. The formula features a water-in-oil mixture that comes out of the bottle in a milky glaze and coats your skin in a glassy finish. I've been especially loving it for hot, humid days when I don't want anything too thick on my skin." — Jessica Harrington, Section Lead, Beauty
Best Acne Moisturizer
Banu Deep Drench Lightweight Moisturizer for Acne-Prone Skin ($44)
"Banu has some amazing products for acne-prone skin, so I had high expectations for this new moisturizer — and it delivered. The lightweight water cream is noncomedogenic, making it breakout-safe, while also supporting the skin barrier. I use it morning and night and love how quickly it dries down. Bonus points for the pump applicator, which eliminates the need to dip your (dirty) fingers into a jar." — Jessica Harrington, Section Lead, Beauty
Best Lash Serum
Cécred Restoring Lash & Brow Builder ($48)
"After seeing Cécred Restoring Hair & Edge Drops ($56) completely transform my edges and bring back thick, healthy hair from almost nothing, I was excited to try the lash and brow builder for a similar effect. I love thick lashes, and the formula includes Biopeptide-5 and Bioactive Keratin Ferment for more volume, length, and fullness in 45 days. I'm already really pleased with the results. Falsies allegations, here I come." — Jessica Andrews, Senior Style Director
Bes Brow Gel
Caliray Come Hell or High Brow Tubing Brow Gel ($20)
"A product I never knew I needed? Tubing brow gel. Oh, you thought tubing formulas were just for mascaras? Think again. This waterproof gel holds your brows in place all while separating and shaping your brows without leaving them feeling crunchy. Sign me up!" — Renee Rodriguez, senior staff writer and producer
Best Matte Lip Balm
Glow Recipe Vegan PDRN Tinted Soft Matte Lip Blur Balm ($22)
"If you've passed up matte lipstick in the past because it feels too drying, this new blur balm is going to be a game changer. Its whipped texture feels weightless and delivers a soft matte tint (my go-to shade is Own The Room, a gorgeous berry mauve) all while hydrating your lips. The prickly pear PDRN is the secret ingredient to achieving this special finish and it is truly one of the most unique lip products I have tested in a long time." — Adi Giesey, Shopping Writer
Best Blush Tint
e.l.f. Sheer For It Blush Tint ($6)
"If I had to pick a favorite product from this summer, this one might be it. And don't let the word 'blush' fool you because I've been using these $6 stains all over my face. Maple Latte is my current favorite for contouring and bronzing, while Cherry Cola gives my cheeks that perfectly flushed, slightly sunburned look I'm always trying to fake." — Renee Rodriguez, senior staff writer and producer
Best Mascara
R.e.m. Beauty Treble Maker 3-in-1 Mascara ($24)
"I'm usually a tubing mascara stan but I knew I needed to try the new R.e.m. Beauty Treble Maker 3-in-1 Mascara for research purposes — and it blew me away. Living up to its name, it really does offer three benefits: length, lift, and volume. The brush is my favorite type, with densely packed nylon bristles that grab each eyelash and coat it in pigment. The formula didn't smudge or flake on me, yet was surprisingly easy to rinse off at the end of the day with my cleansing balm." — Jessica Harrington, Section Lead, Beauty
Best Primer
Saie Glowy Super Gel in Beach Glow ($30)
"I've been a fan of Saie's Glowy Super Gel for years, and the newest shade, Beach Glow, might be my favorite yet. The soft golden bronze hue gives skin that just-got-back-from-vacation glow without looking glittery, and you can wear it alone, mix it into your makeup or skin care, or tap it onto the high points of your face. I put it all over my face, under my eyes, and sometimes even on my shoulders for a super sexy body glow." — Renee Rodriguez, senior staff writer and producer
Best Lip Liner
Refy Blur Liner in Clay ($24)
"I'm extremely particular about my lip liners, but Refy's Blur Liner has quickly earned a spot in my regular rotation. The chubby, domed tip makes it ridiculously easy to subtly overline, and the soft-matte formula gives you that diffused, blurred effect without any extra blending. Also, hello, blurred lip liner is trending! The new shade Clay is a warm, toasted reddish-brown shade that's perfect for any season." — Renee Rodriguez, senior staff writer and producer
Best Lip Gloss
m.ph by Mary Phillips Top Coat Hydrating Lip Gloss ($26)
"I'm a lip gloss girl through and through, so it takes a lot to impress me, but this one checks all of my boxes. It has the feel of a balm with the shine of a gloss, minus any annoying stickiness. My favorite shade, Wild Thing, is the perfect caramel nude and has quickly become a staple in my everyday lip combo." — Renee Rodriguez, senior staff writer and producer
Best Hair Gloss
Virtue Healing Gloss ($44)
"If you feel like your hair is looking a little meh, try a hair gloss. Trust me. The new Virtue Healing Gloss transformed my hair with just one use — I'm not exaggerating. The in-shower formula instantly boosts shine and seals frizzy cuticles for a smooth, glass-like finish." — Jessica Harrington, Section Lead, Beauty
Best Hair Straightener
GHD Sculpt Interactive Hair Straightener ($449)
"While some hot tools say they have minimal impact on your hair health, this is the first device that can actually claim zero heat damage thanks to the use of AI. Microsensors learn and adapt to your hair in real time, adjusting the temperature based on how big of a section you are using, speed, and styling angle. If, like me, you typically create curls and waves with your straightener, you'll also appreciate the waterfall edges, which make it super seamless to manipulate your hair without snagging." — Adi Giesey, Shopping Writer
Best Styling Primer
Bumble and bumble Seaweed Oil Control Styling Primer ($36)
"You know a product is good when it can hold up to even the most sweltering of summer days — when temperatures hit 96 degrees with 80 percent humidity, you know the kind — which is the real-life scenario I found myself in when trying Bumble and Bumble's newest priming spray. I wanted to see how the spray would hold up against humidity, so I spritzed it on my damp hair liberally before blow-drying and then venturing outside. No hairspray, no anti-frizz cream, nothing. Three days later and I can confirm: my fine, frizz-prone, wavy hair had nary a flyaway in sight. It's been in my hair-care rotation ever since." — Kelsey Castañon, Editor-in-Chief
Best Shampoo and Conditioner
Necessaire Moisture Shampoo and Conditioner ($64)
"One perk about having super thick straight hair is that I generally don't have to be that precious with what shampoo and conditioner I use. But when I say this duo stopped me in my tracks, I can only describe it as each wash gives my hair new life. A blend of argan oil, ceramides, and botanical silk complex deeply moisturizes, leaving behind a noticeable shine, more volume at my roots, and a sophisticated musky scent." — Adi Giesey, Shopping Writer
Best Multi-Styler
Shark FlexStyle IonCurl Air Styler & Curler ($350)
"If you loved the original Shark Flex Style, allow me to introduce you to its curl-obsessed older sister. The new IonCurl uses boosted airflow to create bouncier curls while helping control frizz and add shine. As someone who is addicted to at-home blowouts, I'm sold." — Renee Rodriguez, senior staff writer and producer
Best Styling Cream
KEVIN.MURPHY FLAWLESS Intro Kit ($51)
"When it comes to my hair routine, my philosophy has always been the fewer steps, the better. That's why I'll always reach for a multipurpose product like this 6-in-1 styling lotion. Apply to damp hair or after styling to help smooth frizz, strengthen hair over time, and boost shine. As a bonus, this kit includes a matching teal wet brush to make the whole process seamless." — Adi Giesey, Shopping Writer
Best Hair Removal Device
Philips Lumea 9900 Pro IPL Hair Removal Device ($700)
"If you love beauty gadgets and gizmos as much as I do, you're going to want to add the Philips Lumea 9900 Pro IPL Hair Removal Device to your cart ASAP. The cordless handheld makes it easy to get smooth, hair-free skin from the comfort of your home. IPL technology can be intimidating, but this new device takes all of the guesswork out of the process. It uses AI to guide you through your treatment, telling you where to point and click, and the accompanying app even reminds you when you're due for another round. The kit includes four attachments: body, face, bikini, and armpits." — Jessica Harrington, Section Lead, Beauty
Best Body Lotion
Aquaphor Hydrating Daily Lotion ($17)
"I've had a tube of Aquaphor in my beauty arsenal for as long as I can remember, so a lightweight daily lotion from the brand immediately had my attention. Luckily, the fragrance-free formula is good. It's made with hyaluronic acid, three ceramides, and glycerin. It can be used on the face and body, and it glides on without leaving a sticky feeling." — Renee Rodriguez, senior staff writer and producer
Best Body Scrub
Dove Radiance Body Scrub with 30% Glycerin‑Oil Serum & Jojoba Oil ($15)
"Any body scrub that comes in a squeeze bottle gets instant bonus points from me. But even without that, the Dove Radiance Body Scrub with 30% Glycerin‑Oil Serum & Jojoba Oil is a winner. The formula is just abrasive enough to help buff away dead skin cells and leave you feeling silky smooth, but not too abrasive that it's irritating or uncomfortable. The exfoliation comes from sugar granules that melt when they come into contact with water and a little elbow grease. That, combined with the jojoba oil and glycerin in the formula really pack in the hydration." — Jessica Harrington, Section Lead, Beauty
Best Shower Gel
Lush Cinnamon Spiced Latte Shower Gel ($13)
"If you're ready for fall but the weather isn't cooperating, allow me to suggest the next best thing: making your shower smell like a cinnamon-spiced latte. (Personally, I will never be ready for fall, but this product does make saying goodbye to summer a little bit better.) This limited-edition shower gel combines warm cinnamon, spicy ginger, nutmeg, coffee, and vanilla for a scent that basically screams cozy season." — Renee Rodriguez, senior staff writer and producer
Best Musk Body Mist
Old Navy Beauty Suede Embrace Hair & Body Mist ($8)
"When I heard perfumer Jérôme Epinette was collaborating with Old Navy to create the signature scents for their debut beauty collection, I knew the products weren't going to disappoint. The full assortment has seven fragrances to choose from in the form of body wash, mist, and lotion. My personal favorite? The Suede Embrace with notes of honey, white musk, and florals. I love to start with the Suede Embrace Body Wash ($15) and then add a layer of the body mist post-shower for a lasting effect. At such an affordable price point I encourage you to explore the collection to find the notes that really speak to you." — Adi Giesey, Shopping Writer
Best Perfume
Esteé Lauder Glimmer Eau de Parfum ($160)
"Glimmer has been in the works by Esteé Lauder for years and the complex, radiant scent shows it. It's a rich floral with notes of rose, raspberry mousse accord, orange flower, patchouli, amber, vanilla bean, sandalwood, and tonka bean. The result is a vibrant and indulgent fragrance that you'll want to reach for again and again." — Jessica Harrington, Section Lead, Beauty
Best Fruity Body Mist
Luseta Hair and Body Mist in Rich Mellow ($16)
"The body mists category has really blown up recently, and I'm such a fan. While I love a good ole perfume, there's something so effortless and easy about a body mist that you can just toss in your bag and take with you on the go, which is exactly what I do with the Luseta Rich Mellow Hair and Body Mist. This lives in my gym bag so I can spritz it on before and after my workout. It smells like oranges, passion fruit, vanilla, and jasmine with a tiny hint of musk. It's delicious." — Jessica Harrington, Section Lead, Beauty
Best Toothbrush
Dyson CameraJet Electric Toothbrush with Flosser ($500)
"Anyone who knows me knows I take flossing super seriously and my brushing regimen currently has several steps to that effect. This new toothbrush promises to make the process easier and more efficient by precision-flossing while I brush. It features a conical jet, a built-in camera to enhance gap detection, and a powerful motor to more effectively remove plaque and prevent build-up." — Jessica Andrews, Senior Style Director
Jessica Harrington (she/her) is the Section Lead of Popsugar Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than nine years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.
