Super Bowl Commercials From Beauty Brands

Olay: "Make Space For Women"

Created in partnership with Girls Who Code, Olay's "Make Space For Women" campaign was inspired by last year's first all-women spacewalk. The ads themselves see five women — Busy Philipps, Lilly Singh, Nicole Stott, Taraji P. Henson, and Katie Couric — going on a fictional spacewalk of their own to prove there's enough space for women . . . in space. With every mention of #MakeSpaceForWomen on Twitter up until the Super Bowl, Olay donated $1 to Girls Who Code to support women and girls in STEM.

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Olay: "Make Space For Women | Space Food"

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Secret: "The Secret Kicker"

During the game, Secret unveiled an ad highlighting women athletes as a way to call out women and girls not being encouraged to play sports. The minute-long clip starts off with a football player gearing up to take a game-winning field goal kick, and by the end, it's revealed that the kicker and the ball holder are both women, specifically soccer stars Carli Lloyd and Crystal Dunn.

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