This Sunscreen Oil Launched Today With a 1,700-Person Waitlist — and It's a Whole Vibe
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Your social feeds are likely already flooded with images of the nostalgic, Miami-based brand Vacation's sunscreen tubes, featuring early-'90s/mid-'80s-style fonts that, if you're like me, bring you right back to the neon printed one-pieces and Lisa Frank beach towels of the past. Everyone who has gotten their hands on the stuff can't stop gushing about the summer-in-a-bottle scent, not to mention the incredible branding they've come up with. I'm here to tell you, as a Florida native who is also a young-ish millennial (meaning I remember the '90s), the entire SPF range is incredibly on-point.
This also includes Vacation's latest launch, Chardonnay Oil SPF 30, which hit the site today — with a 1,700-person waitlist to boot. Before we get into that, let's take a moment to appreciate the attention to detail this brand has put into every aspect of the products — from the packaging to the aroma to the little freebies you'll find on their site, it's all just downright delightful. And that's especially true if you grew up in the '90s and can appreciate the commitment to bringing the era to life.
Some examples: one of the (many) QR codes on the product packaging brings you to this wonderfully early-Internet-esque site, while another scan directs you to "mystery prizes." Mine was a set of iPhone background downloads featuring disposable-photo images like a tan couple in their 40s next to a pool and a guy waterskiing behind a speedboat — they might as well have come from my parents' 1996 vacation photo album. Plus, the products get delivered to you in one of those drugstore paper pocket bags with the store name printed on the front — a very specific and, I'd say, genius touch. OK, on to the Chardonnay Oil.