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Vanessa Hudgens Talks Know Beauty, Skin Care, and Tools

Vanessa Hudgens's Know Beauty Is Back: "We Have Completely Taken a Turn"

Vanessa Hudgens Talks Know Beauty, Skin Care, and Tools
Image Sources: Courtesy of KNOW Beauty and Photo Illustration: Patricia O'Connor

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Vanessa Hudgens would like to reintroduce you to Know Beauty. In 2021, Hudgens and Madison Beer launched the skin-care brand powered by your own DNA to match you with the perfect regimen. Shortly after its debut, however, Hudgens decided she needed to go back to the drawing board and try again.

"We have completely taken a turn," Hudgens tells POPSUGAR on why she decided to give the company an overhaul. "The marketplace is a very saturated place, and I think that we all work really hard at figuring out a skin-care regime that works well for our personal needs." This is something she, too, has had to learn through the years as her own relationship with beauty evolved.

"As someone who grew up in the industry and doing theater, [having] been in front of the camera my whole life, I've always thought that in order to feel my best self, I had to have a full face of makeup on," Hudgens says. These days, she feels most empowered and like her most authentic self when she's makeup-free. "My motto as of late is 'skin is in.'"

That newfound focus seems to be why, two years later, Know Beauty is making its comeback — which you can read all about, as well as Hudgens's other self-care rituals, ahead.

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