Why You Might Be Confused by Blake Lively's New Website

Straight from Blake:

"Sitting down to write this editor's letter has been the hardest thing I've done yet on my Preserve journey. I'm more intimidated than I should probably admit. I'm no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.

I am hungry, though...and not just for enchiladas. I'm hungry for experience. I'm comfortable with the knowledge that I'm not a teacher, but rather, a student. I don't do any one thing perfectly. I do a lot of things, though. Some well, some poorly.

Everyone has a story to tell. This idea is the cornerstone of Preserve.

In essence, what we're really doing at Preserve isn't making jam, but creating a space in which we attempt to preserve elements of what makes life beautiful to us.

Most of that, though, can't be bought or sold. We can't bring it to you or take it away from you. What we can do is talk about it, document it, and preserve it by sharing our connection with the people and moments that hold life's real value.

As for how we operate, we haven't looked at Preserve as a new website, but rather as a new avenue. A sort of greatest hits of 'Main Street, USA.' While the whole world races to keep up with technology, we may tighten our laces and join the race, but our end goal is to preserve what's already there.

As I wrap up, I have to recognize who Preserve really is now, before we've met you. 'Preserve' isn't me. It's a handful of the most dedicated, soulful, wise, patient people I've ever had the honor of working alongside. People who've filled the pages of this site with a force of passion, talent and integrity. I'm grateful for our countless late nights building a home out of pixels, light, and imagination.

We have a true team at Preserve, one that I acknowledge and thank my lucky stars for far more often than I tell them (they've saved my tail!). However, I will say that although we may be tightly knit, there will be no one more influential to the direction of Preserve than you.

We've created this space to multiply our experiences. So, Preserve.us isn't just the U.S. It's all of us. We're insignificant now. Our impact is just a small imprint. But our dreams are great. Hoping you take this trip with us.

(Or at least lie and tell others it was awesome...)

With excitement and sincerity, Blake"

Wait, there's even more! Read the full editor's letter here.

Source: Preserve

Offerings include this 1930s necktie for $100 and food items like hot fudge for $11. If you're interested, you'd better hurry, because Preserve can't guarantee items will stay in stock.

"Due to the primarily hand-crafted nature of our product mix, it's hard to say for sure, but we always try to have as much available to you as our artisans can supply."

Oh, and if you're paying with a credit card, don't worry, because your personal information is safer on its secure server "than with your wife."

Source: Preserve