A conversation about his movie No Strings Attached in 2011 inspired Ashton to share his thoughts on why Hollywood needs to empower women in movies:
"The male orgasm is actually right there and readily available to learn about because it's actually part of the reproductive cycle, but the female orgasm isn't really talked about in the education system. Part of that creates a place where women aren't empowered around their own sexuality and their own sexual selves, and from a purely entertainment point of view, to create a movie with a female lead that's empowered with her own sexuality is a powerful thing. And if we can give teenage people something to think about from a sex perspective, I would say it would be to open a conversation where women are empowered with their own sexual experiences from an educational level as well as an entertainment level."
