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Cordell Broadus was born to Snoop and Shante in 1997. He once played on the UCLA football team, though he left in 2016 to pursue "other passions," the coach said at the time. Cordell explained on Instagram, "I played football for my father because I thought that was the only way he would love me & be apart of my life. It took me 12 years to realize he loves Cordell Broadus the person not Cordell Broadus the football player."
Now, Cordell — who also goes by Champ Medici — works as a crypto entrepreneur and is launching an "early stage investment fund targeted at all things Web3 and on the Blockchain," according to his website, Welcome to the Block. He also serves as creative director for Hello, a crypto entertainment company. According to his website, he also leads his dad's NFT and Web3 endeavors.