Cher May Have Changed Alexander Edwards's Views on Monogamy

According to his 2020 interview with Stoned Fox, Edwards has served as the vice president of artists and repertoire at Def Jam Records, as well as the label Viktor Viktor (it's unclear if he still holds these roles). He played a role in discovering and developing artists such as Pop Smoke and YK Osiris. Currently, he serves as the president of Tyga's record label, Last Kings Records. Explaining his working process with new artists, he told Stoned Fox, "I like to start by understanding what/where they come from, who they want to become, and what influences them. Find the similarities and use all that information and our similarities as the main ingredients as we cook and get creative."