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As Jenner's lip kits became more successful, she expanded her makeup business and created eyeshadow palettes, highlighters, blushes, and more. The Kylie Cosmetics empire became even bigger when she began collaborating with others for special collections.
In September 2018, Jenner launched the "Kylie X Jordyn" collection, which featured an eyeshadow palette, highlighter kit, matte lipstick, and two lip glosses. Regarding the collab, Jenner shared in an Instagram post, "Jordyn and I have had a true unmatchable relationship and I consider her family. She's helped me remain ME throughout all these years and this is the first time we have collaborated on such a project! It has been so much fun and I'll cherish the memories forever!"