Skip Nav
Why Crazy Rich Asians Is Important
Personal Essay
I Rarely Identify With Asians on Screen, but Here's Why Crazy Rich Asians Is So Important
Insecure's Season 3 Soundtrack Will Make You Forget About All Those Bad Decisions
We Don't Recommend Watching 2018's Sexiest Rap Videos at Work

2017 Emmy Awards Ratings

People Just Aren't Watching the Emmys Anymore — but Why?

There's good news and bad news when it comes to Sunday night's Emmys ratings. Let's go with the bad news first: the numbers were low — really low. But — good news! — this year's low is slightly better than last year's all-time low!

Despite Stephen Colbert's best efforts to blend musical flair with his signature political roasting (oh hey, Sean Spicer!), the 2017 Emmys brought in an average 11.4 million viewers for the night, which is just a teensy bit above 2016's 11.3 million.

There's actually a bit of more bad news when it comes to key demographics. The coveted category of 18- to 49-year-olds dipped 10 percent from a 2.7 Nielsen rating to 2.5, and NBC's Sunday Night Football easily dominated the time slot with a 12.6 rating.


This isn't the first time the Emmys have performed poorly. While other award shows like the Golden Globes, Grammys, and Academy Awards have continued to draw viewers, the Emmys have been on a downward spiral since 2014, hitting record lows in 2015 and 2016.

Football on a competing network could be one explanation for the lost interest, but it could also be the overwhelming amount of shows being celebrated on Emmys night simply alienates casual couch surfers. Perhaps viewers were turned off by anti-Donald Trump commentary throughout the night? Whatever the reason for Sunday night's slim numbers, the winners still have plenty to celebrate — and something tells us Colbert won't be changing his political leanings to placate audiences anytime soon.

Image Source: Getty
From Our Partners
Riverdale Cast at the 2018 Teen Choice Awards
Best Pictures From the 2018 Teen Choice Awards
Anna Kendrick's Speech at the Teen Choice Awards 2018
Chris Pratt's Acceptance Speech at Teen Choice Awards 2018
Teen Choice Awards Red Carpet Dresses 2018
Who Has Won the MTV Video Vanguard Award?
Jennifer Lopez MTV VMAs Pictures Through the Years
Who Is Performing at the 2018 MTV Video Music Awards?
Jennifer Lopez to Receive Video Vanguard Award at 2018 VMAs
Ciara and Her Family at the 2018 Kids' Choice Sports Awards
Ellen Pompeo's Reaction to Sandra Oh's Emmy Nomination
Queer Eye Cast Finding Out About Emmy Nomination Video
From Our Partners
Latest Entertainment
All the Latest From Ryan Reynolds