Drake Teases Instagram Captions — I Mean, Song Lyrics — With Certified Lover Boy Billboards
Drake is prepping for cuffing season accordingly. Just over three years after Scorpion, the rapper is closer than ever to releasing his sixth studio album, Certified Lover Boy, which was initially slated for release late last year, and then again in January. After much anticipation and some sporadic singles, it appears to actually be dropping on Sept. 3.
"I don't miss . . . let alone miss you."
Days before the release, Drake shared the Certified Lover Boy album cover, designed by British artist Damien Hirst, depicting 12 different pregnant woman emoji. Around the same time, billboards sprouted in Toronto seemingly teasing lyrics. Boy, are these Drake lyrics exceedingly Drake: "I don't miss . . . let alone miss you." There's also, "Should've said you loved me today because tomorrow is a new day." I can practically hear the soft clickety clack of Instagram captions being typed away now.
After the initial lyric billboards, Drake rolled out a new set of signs teasing featured artists on the album. Set up in cities synonymous with said artists, the billboards confirmed the inclusion of Young Thug, Tems, Future, Lil Baby, Ty Dolla $ign, and more. The billboard in New York — which simply read "Hey New York the GOAT is on CLB" — was more cryptic, with many believing it to be JAY-Z or Nicki Minaj.
This comes as Drake and Kanye West rebooted their yearslong tension. West seemed to call out Drake in "Pure Souls" in the lead-up to the release of Donda, and Drake returned the favor in his verse on Trippie Redd's "Betrayal." West would go on to leak Drake's home address. With Donda and Certified Lover Boy out in the same week, it's likely the public will judge the two albums against each other.