When it came to wardrobe for the ". . . Baby One More Time" video, director Nigel Dick told MTV News that his original angle was "just jeans and t-shirts," but Britney had a better idea, saying, "Wouldn't I wear a schoolgirl outfit?" The rest of the clothing in the video — sports bras, track pants, and sneakers — was also the brainchild of then-16-year-old Britney, who, in response to criticism that she was showing too much skin, said, "Me showing my belly? I'm from the South; you're stupid if you don't wear a sports bra [when you] go to dance class, you're going to be sweating your butt off."
Nigel Dick also said of the video's outfits: "Every piece of wardrobe in the video came from Kmart, and I was told at the time not one piece of clothing in the video cost more than $17. On that level, it's real. That probably, in retrospect, is a part of its charm." We all know Britney loves a bargain.
