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What drives the success of so many of these movies is allowing the audience to be children again. A majority of those that show up at the movie theaters and tune in each holiday season on TV are adults. We introduce those films to our children and pass that tradition down. We’ve long grown past those days of making a list for Santa, praying for snow, and the utter and sometimes overbearing anticipation of Christmas morning.
With holiday movies, we get to experience that through the eyes of Ralphie from A Christmas Story. We’re brought back to those days of our youth with the excitement of snow days, snow forts, snow fights, seeing Santa in the mall, staring up at the endless Christmas lights in the city and suburbs, and getting that one special gift that was at the top of our lists — the one we’ve been dreaming about getting the whole year.
The nostalgia is what drives most of these movies. That’s what screenwriters and filmmakers need to tap into. Those universal themes and memories we’ve all experienced as children. Those small details that are embedded in our memories.