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As an artist with chromesthesia, a neurological condition that allows her to see color in response to sound, GAYLE's music features many colorful undertones. "I realized that I had chromesthesia, funnily enough, when there was a song I just did not like," she says. "I liked the melodies, I liked the lyrics, but there was something about it that I just didn't like. I realized, every time I listened to the song, I saw this light baby blue — super bright blue — that I just didn't like. I was like 14 at the time, and I was like, 'I'm not baby blue.'"
GAYLE's experience with "hearing" colors has since inspired her to associate different shades with the songs she writes — vibrant red for "abcdefu," cool purple for the Chill remix, and icy blue for her upcoming EP. Inspired by her experience with chromesthesia, TikTok star also partnered with Adobe to create a series of social media templates to encourage others to collaborate and unleash their own creativity.