There's a new queen in town, and she's coming to Walmart! On Feb. 28, the chain retailer announced the news of a new luxury home brand named Allswell that looks like it's about to revamp your bedroom with a fabulously chic and comfortable style. The female-led home brand marks Walmart's first online-only collection and includes an array of mattresses and bedding. Allswell President Arlyn Davich said the brand wanted to create a line with a "female-first" mission. The first order of business? Renaming the King-sized mattress the Supreme Queen. Iconic.
"Women aspire to have a beautiful, well-designed home, and not just a comfortable mattress," Davich said in a press release. "Now women don't have to choose form or function, and they can have it all in a few clicks."
The collection includes two 12-inch mattresses, The Softer One and The Firmer One, both with a built-in plush mattress top and innovative memory foam. The Firmer One has pocketed coils for a sturdier snooze, while The Softer One has a cooling exterior. In addition to the mattresses, Allswell has released four limited-edition bedding sets designed by influencers Genevieve Gorder, Rachel Parcell, Jeremiah Brent, and Athena Calderone, each infused with their own unique style.
The entire collection is available online now at AllswellHome.com, which was definitely a smart move on behalf of the brand because if these products were in stores, they'd have to wake me up and drag me out of this plush-looking setup. The mattress prices range from $495 for a Twin to $1,035 for a Supreme Queen, with individual bedding items ranging from $60 to $350. The brand offers a 100-night free trial with the mattress, which comes with delivery service and disposal of your old mattress. Read on to see the gorgeous photos of the Allswell collection, and get ready to click the snooze button a lot more.