It's hard to imagine a video of a baby not doing much of anything — no funny faces or cute babbling — could garner nearly 10 million views on Facebook, but that's precisely what happened with this 30-second clip of a newborn resting on a bizarre baby chair.
The device, known as Babocush, aims to help busy parents by providing a way to keep their newborn feeling "held" even when they're not. Although it looks more like a miniature massage chair, this one is designed to hug the baby securely in the traditional over-the-shoulder-against-the-chest position — ideal placement for reducing colic and reflux — and thanks to a dial for soothing vibrations and calming heartbeat sounds, it's almost like the real thing.
Most parents might be skeptical of such a unique baby bouncer: they've long been advised to keep babies on their backs to prevent SIDS.
The chair's creator, Kerry Nevins, does advise that it not replace a cot or crib, but she stands by the Babocush's rigorously tested harness and even attests to its ability to mitigate flat-head syndrome, an issue that's been on the rise since the popular "back to sleep" campaign, by encouraging ample tummy time.
"When your baby just won't settle in the rocker, bouncer or play mat, the Babocush offers an alternative option," Ireland-based Nevins says on her site. "Tummy down, face to the side, relaxing against the soft cover, you can relax and know that your baby will be comforted and settled, giving you peace and time to relax."
The one drawback? It costs nearly $200 (though it's on sale now for roughly $125), and because the company is based in Ireland, it'll cost you a pretty penny in shipping, too. Not only that, it doesn't include a rocker, and although it can be placed directly on nonslip floors, it's best when attached to a proper baby seat.
Bottom line: this chair definitely has viral appeal, but is it just novelty, or do you think it could really help with a fussy baby?