Dove Legacy Campaign Video
The New Dove Campaign Will Make You Think Twice About Bashing Your Body
What kind of legacy will you leave for your daughter? That's the question Dove asks in its newest campaign, which takes a closer look at the relationship between mothers, daughters, and their bodies. Dove asked a group of women to write down what they like and don't like about the way they look and then asked their daughters to do the same. What the mothers saw took them aback, illustrating the strong impact we have on the girls in our lives.
"I have tried to make my girls feel good," one mom says. But the experiment proves that praising our daughters is not enough; we also have to praise ourselves. Watch the film above and see if it inspires you to leave a more positive, confident legacy.