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Dove Men Care Super Bowl Ad

Dove Men+Care's Super Bowl Commercial Gives Us the Warm Fuzzies

Well, we now know which Super Bowl ad is going to move us to tears on Sunday. Dove Men+Care has released a long version of its upcoming Super Bowl commercial, and it pulls right at our heartstrings. Similar to the company's Father's Day ad about real-dad moments, "Real Strength" is a montage of dads and their kids — ranging from toddlers to grown-ups — calling out to dad. The ad, which features a voice-over by Mike Greenberg of ESPN's Mike & Mike, shows the softer side of fatherhood.

"We know that men today are embracing their caring roles more than ever, and that these experiences are fulfilling and strengthening them," Jennifer Bremner, Unilever director of marketing, said. "This inspired us to share a film that shows what strength truly looks like today. Especially at a time when fans are overwhelmingly hearing about physical feats on the football field, we wanted men (and women) to hear at least one voice saying, 'Care Makes a Man Stronger.'"

Watch the video above and see for yourself — but you may want to grab a tissue first!

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