Preschoolers Say the Darnedest Things — Greta Is Proof
Little kid quotes are priceless, but without recording them, it's amazing how quickly they vanish from memory. Lucky for 4-year-old Greta (and all of us, for that matter . . .), her parents were smart enough to start tracking — and sharing — her wittiest words via an innovative new app called LittleHoots. Lacey Ellis, a mom with a background in design and advertising, started working on the app, which she describes as a "memory-keeping platform," about a year and a half ago. LittleHoots went live in September 2014, and since then, the hilariously astute Greta has become the company's de facto spokeswoman. Greta's mom prefers to keep her full identity anonymous, but all it takes is a scroll through some of the preschooler's most memorable quotes to know that this is one cool kid.