First Shave, the story of Samson | #MyBestSelf
Whenever, wherever, however it happens – your first shave is special.Posted by Gillette on Thursday, May 23, 2019
A man's first time shaving is special, and as Gillette highlights in its most recent ad featuring a father and son, this one man's first shave was special for more reasons than one. The brand, which adopted the tagline "The best a man can get" decades ago, proved over the weekend that its line of products are the best all men can get with its inclusion of a transgender man named Samson shaving for the first time in a new commercial.
"Growing up, I was always trying to figure out what kind of man I wanted to become, and I'm still trying to figure out what kind of man that I want to become," Samson says in the ad. "I always knew I was different. I didn't know that there was a term for the type of person that I was." The 42-second video then cuts to a clip of him shaving in a bathroom with some help from his father, who's standing behind him. "Now, don't be scared," his father tells him. "Shaving is about being confident."
The video ends with a caption that reads, "Whenever, wherever, however it happens — your first shave is special." Watch the emotional new ad above.