There are several different methods for easing your child to sleep, from books that make them feel tired to long, relaxing bedtime routines that calm them down. Although different methods work for different families, the Lulla Doll may be the closest thing so far to a universal answer to the question, "How do I get my child to fall asleep and stay asleep?"
Eyrún Eggertsdóttir, a mom of two little boys who studied psychology, created Lulla — a cuddly, plush doll that helps ease children to sleep through calming breathing and heartbeat sounds — and demand has skyrocketed. The initial release of the first 5,000 unisex dolls sold out right away, and a bidding war on eBay pushed the price of one doll from its usual $71 to a hefty $350.
Due to the overwhelming response, Eyrún is now working harder than ever to get the seemingly magical