A Few Chic Reasons to Love Mom's the Word Maternity

We're always on the lookout for great new maternity brands that merge style and practicality for what can be nine tough-to-wardrobe months in a mom's life. And that's why we were so excited to learn about Mom's the Word. While the brand has operated two retail locations in California for 17 years, it's recently expanded with an eboutique, making it possible for moms everywhere to shop for chic maternity apparel from the comfort of your own home. Owner Sarah Pollak operates on the philosophy, "Pregnancy doesn't have to be the death of fashion — my favorite thing to hear is when people say, 'I look better than I did before I was pregnant.'"

Mom's the Word stocks both its own chic essentials, as well as brands like Maternal America, Paige, and Seraphine. Added bonus? New customers get 10 percent off just for visiting the site. Here, a few of our favorite finds from Mom's the Word's signature line.