The Pampers Pure Collection Just Announced Who Its Creative Consultant Is — and You're Going to Scream

Chrissy Teigen, supermodel and mama to a nearly 2-year-old daughter, Luna, announced on March 22 in an Instagram post that she is officially going to be the creative consultant for the new Pampers Pure Collection. Chrissy Teigen told POPSUGAR in an exclusive interview why she decided to partner with Pampers, and honestly, we couldn't think of a sweeter reason.

"We have been a Pampers family since John's birth. John wore them, I wore them, and so did Luna. We knew we could love Pampers the very first day because the hospital used them," she explained. "We've also been using Pampers since Luna was born. We haven't used anything else, ever."

And as for representing the new fragrance-free diaper line made from hypoallergic and "clean" materials? It was a total no-brainer.

"This line is basically taking something you love and use, and making it better . . . We just try to use the best products for [Luna], and we want to use something that is as clean as possible and fragrance-free," she said. "[Babies] are just so hypersensitive to everything, and to have a product you love that is just made better is just a really natural, easy choice."