Today, we don't just have fashion trends, we have fashion vibes. Largely made popular by social media, these style vibes, or aesthetics, help to curate a sense of style and channel a specific energy. Ultimately, they're the best way to nail down a cohesive look — think: cottagecore, coastal grandma, or mermaidcore — and they're not just for adults or teens. Kids too can get in on the style fun; it's as easy as finding an outfit theme and sticking with it.
There are loads of aesthetics to choose from and OshKosh B'gosh is the perfect place to start. After all, the iconic brand creates stylish clothing built to last. Whether it's a specific color or a specific print, you'll find everything you need to build a trendsetting, kid-approved wardrobe.
Y2K Nostalgia
As much as teens and adults are loving all things '90s and early aughts, the trend looks especially adorable on kids — a mini bucket hat? We're all for it. Channel this aesthetic with your youngsters by styling them in throwback pieces like fitted cardigans, ribbed dresses, logo t-shirts, and heart motifs. Bright colors, playful prints, and all-over denim are also on-brand for this vibe.
Vintage Hawaiian
Hawaiian prints are a summer classic, whether on sundresses or button-down shirts. Cheerful with a retro flair, this tropical aesthetic isn't just for the beach. Try adding some linen-blend pieces into your kid's look to ground the trend and add versatility. That being said, don't be shy about having them rock Hawaiian prints head to toe; it's a fun trend that exudes chill vibes.
Dye Effects
If your kid wants to exude confidence this summer, try punchy pieces that celebrate boldness and self-expression. Exhibit A: tie dye. This eye-catching aesthetic always makes a statement and it's just as fun to wear as it is to look at. From tanks to skirts to swimsuits, there are tons of ways to incorporate this colorful trend.
Lemon and Mint
A match made in heaven, lemon and mint is a refreshing color combo that works for any warm-weather occasion and any personality. This aesthetic is all about embracing your kid's bright and sunny side, which is what makes it so energizing and electric. Go a step further by blending some pops of orange for an extra citrusy twist.
