PSM: How into the elf do your kids [Chanda's son is 12, and her daughter is 8] get?
CB: It's what I do for a living, but I have the extra magic of getting to celebrate as a mom. My children are absolutely enamored with their elf. My daughter talks about it year-round. My son (before he found out "the truth") was equally as enamored. A lot of our fun product ideas come from them.
Elves really match the personality of their families. Some fly back and forth to the North Pole every night. Others are extremely creative. We're probably somewhere in between. He leaves notes every now and then or will spell something out in M&Ms. The thing I'm most proud of is the way that my kids create special memories.
The Elf on the Shelf ($30)
![PSM: How into the elf do your kids [Chanda's son is 12, and her daughter is 8] get?
CB: It's what I do for a living, but I have the extra magic of getting to celebrate as a mom. My children are absolutely enamored with their elf. My daughter talks about it year-round. My son (before he found out "the truth") was equally as enamored. A lot of our fun product ideas come from them.
Elves really match the personality of their families. Some fly back and forth to the North Pole every night. Others are extremely creative. We're probably somewhere in between. He leaves notes every now and then or will spell something out in M&Ms. The thing I'm most proud of is the way that my kids create special memories.
The Elf on the Shelf ($30)](https://media1.popsugar-assets.com/files/thumbor/OpmpN8B_xPqliRyyjUyAJl_z0AU/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2014/09/11/114/n/24155406/d36f52c93b9902a9_0197_boxset_ltboy_elfonboxset_silo_RGB/i/PSM-How-elf-do-your-kids-Chanda-son-12-her.jpg "PSM: How into the elf do your kids [Chanda's son is 12, and her daughter is 8] get?
CB: It's what I do for a living, but I have the extra magic of getting to celebrate as a mom. My children are absolutely enamored with their elf. My daughter talks about it year-round. My son (before he found out \"the truth\") was equally as enamored. A lot of our fun product ideas come from them.
Elves really match the personality of their families. Some fly back and forth to the North Pole every night. Others are extremely creative. We're probably somewhere in between. He leaves notes every now and then or will spell something out in M&Ms. The thing I'm most proud of is the way that my kids create special memories.
The Elf on the Shelf ($30)")
