Elf on the Shelf Story
Meet the Mastermind Mom Who Came Up With the Elf on the Shelf
4
PSM: Tell us about what the Birthday Tradition encompasses.
CB: My mom and I got together to figure out how to incorporate the elves into kids' birthdays and for it to be meaningful and not just for them to show up.
There's a tradition where the elves decorate chairs for the special birthday person for 24 hours. The children have to invite the elf. They can write a note; we have an elf invitation creator online; or email us. There is a variety of ways it can happen. The elf puts on the birthday costume and decorates the child's chair for their birthday. Sometimes it has little gifts or trinkets attached. My daughter had her elf come back in May. We talked about it for weeks. They just fly in for 24 hours, in time for their special day, then it’s time to go back to the North Pole!