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When she noticed a deficit of well-made baby shoes on the market, Susan Peterson sat at her kitchen table with a bag of scrap leather and a mission to figure out a solution back in 2009. Soon after, Freshly Picked was born. The tiny moccasins are made of stretchy, durable leather that conforms to kids' feet, and most importantly, stays on.
Daymond John invested in the company at $150,000 for 25-percent ownership. Freshly Picked has since gained a cult following amongst the celebrity set, with its fans including Kim and Kourtney Kardashian, Jessica Alba, Jamie King, Jessica Simpson, Beyoncé, and Victoria Beckham.