10 Hot New Summer Toys Your Kids Will Love

It's all about customization these days, and though Radio Flyer is known for its classic toys — little red wagon anyone? — their new Build-a-Scooter is one of the coolest rides on the market. Kids can choose the color and deck graphic style for their three-wheel ride. They can also add things like light-up wheels, streamers, bells, and more. Prices range from $50-$90.