Why 2015 Was the Year of the Postpartum Body

Whether it was because of the skimpy outfit the model was dressed in, her unrealistic physique for a new mom, or the striking contrast of the male model's more conservative look, women were not pleased with Bugaboo's ad campaign for the company's new running stroller — and they weren't afraid to voice it. The product, which targets new moms, incited an uproar across social media for the extreme postpartum body image it's promoting. One user posted on the company's Facebook page:

So thaaaat's what I have been doing wrong.....I need to jog with my baby in a Bugaboo to get my beach body back.