According to Fit Mom, there's no excuse for being out of shape, and she's even selling a calendar of other fit moms to prove her point. Maria Kang, a self-proclaimed "mompreneur" and fitness enthusiast, has a passion for postpartum fitness (sans excuses), and while she is advocating for moms of all fitness levels to strive for a healthier lifestyle, the No Excuse Mom movement has left many feeling fat-shamed and bullied. Kang said:
I am incredibly proud every year when I get to showcase everyday women who represent health, balance, perseverance, strength, and confidence. They are not fitness models, paid athletes, or celebrities — they are living the average grind and making health happen despite their daily challenges. I've seen thousands of transformations in my years leading the No Excuse Mom Movement and nothing represents strength in motherhood more than what you receive in this calendar.
