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27 Surprising Things You Don't Know About the Elf on the Shelf, Straight From the Creator
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There Are 10 Million Elves Flying Around

Since the stay-at-home mom first brought her idea to the market in 2005 with 5,000 books, each with a beloved elf, the company has blossomed to more than 10 million Elves on the Shelf adopted worldwide.

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