Maternity Clothing Emporiums
Before Rebecca Matthias entered the maternity-wear market, clothing for expectant moms pretty much consisted of muumuus. In 1982, while searching for maternity clothes she could wear to work, Rebecca was struck by the lack of options for professional women. Determined to fix that, she started a catalog called Mothers Work. After a few bumps along the road, the company took off in the form of three retail chains — Mimi Maternity, Motherhood Maternity, and Pea in the Pod — that made maternity wear accessible to women everywhere at every price point.