It's Ridiculously Stupid That Pregnant Women Aren't in Mainstream Ads

Then there are the crop of videos that are simply sentimental when a pregnant woman is there to tug at the heartstrings. Ads like this one are fine — I even enjoy them, because who doesn't love seeing an adorable family? However, to the advertiser, the pregnancy is still just a prop.

Yes, pregnant women can be nurturing and hormone-crazed, but they can also be athletes or CEOs and drive cars. It's time advertisers recognize that pregnant women are more than just a vehicle for gags, offensive behavior, and sentimentality.